Brian Casel Productize

What is a productized service?

From your customer’s perspective a productized service offers a specialized “done for you” solution with a compelling value proposition, packaged at a set price and scope.

From the founder’s perspective (that’s you), a productized service is one that runs systematically, and continues to produce and grow with or without your direct involvement.

Stop taking on any project just to keep the lights on. Start focusing what you do and who you do it for. Then streamline, systematize, and automate it to run itself so you’re free to focus on the bigger picture.

No matter where you take your productized service, one thing is certain: You will have finally earned your promotion from Freelancer to Business Owner.

And with that promotion come these perks:

Scalability

Create a service model designed for growth. Earn more as your business grows.

Remove yourself

Design systems and automation so your business can run without you.

Get paid, even on days off

Detach your work from your time. Create a business that produces on its own.

Own an asset

Build a business that not only pays the bills, but grows in value.

Focus on the big picture

Work “on” your business, not “in” your business.

Steady, reliable income

End the feast and famine cycle for good. Grow your baseline income month after month.

Learn and level up with the definitive course and community for Productized Service owners.

30+ self-paced video lessons

Comprehensive training for starters and seasoned founders alike. Whether you’re launching your first idea productized idea or you’re deep into scaling mode, this guide is for you. It delivers both strategic high-level guidance and actionable, step-by-step tactics.

Topics include:

Planning & Execution

Systems & Processes

Positioning

Onboarding

Value Propositions

Hiring

Pricing & Business Models

Marketing Funnels

Getting First Clients

Sales Process

Building Traction

Metrics & KPIs

Productized Consulting

Standardizing

Expansion

And more…

Ready-to-use Templates

Gain access to processes (SOPs), spreadsheets, templates, scripts, worksheets, and questionnaires—All designed to be ready for you to plug right into your business and put to use.

Guided lesson discussion in our community

Each lesson links to a dedicated discussion in the private forum where you can ask questions and share notes with others who’ve gone through the training.

Access from anywhere

All lessons are desktop, mobile and tablet-friendly. Stream HD quality videos instantly or download the video or audio-only files to take with you.

Private Discussion Forum

Go deep on a range of evergreen discussions that help you gain clarify and real-world insight. The archives are fully searchable and the interface is mobile and email-friendly. Powered by Discourse, the best modern forum system around.

Private Slack Chatroom

Join in the live members-only chat powered by Slack. Who said working remotely (from anywhere) has to be lonely?

Mastermind Group Matching

Form your own small mastermind group with other members who are going through this journey with you. Join up with anyone or get matched up the next time we run our “mastermind rush” (happens every few weeks).


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