Introducing Content Marketing School
That’s why I and my partner Jason Quey created an effective content marketing system that will help you to:
Identify your best customers to stand out from the competition
Generate a blueprint to create and position your content effectively
Craft content that specifically solves your customer’s problems
Master the art of authentic promotion
Measure, optimize, and scale your process to rapidly grow your business online
We designed this course to have everything you need to walk you through the 5-step process of building – and scaling – your business with content.
And to provide the accountability and support system you crave.
Step-by-step lessons that are easy to follow
Supportive community of fellow founders, creators, in-house marketers, and entrepreneurs
A step-by-step system to plan, strategize, create, promote, and scale your business
Built-in accountability to keep you focused and motivated
Unlimited personal consulting with me and my partner Jason Quey.
This course was formed by proven tactics and strategies that work in any industry.
Each of the five phases provides you with everything you need to generate leads and sales online.
No fluff. Just actionable content.
Each lesson will give you everything you need to help put what you’ve learned into practice.
What Will You Learn In Content Marketing School?
Over the course of 5 weeks, I’ll teach you the exact system I use to build a scaleable content marketing system and business online.
Module 1: How To Intimately Know Your Competition and Clients
Why most content falls flat… A simple trick to discover what your audience craves and deliver exactly what they want, every time
Did you know that you have more than one ideal client? I’ll teach you how to find your best clients and identify their biggest pains, dreams, and desires. Then, you will win their trust and become their guide and adviser
How to analyze the competition to find key growth opportunities
How to find the right sites where your clients spend time online. This tip is highly valuable to getting quality traffic to your site
How to position your content to make your competition practically irrelevant
Goal of this module: Analyze the competition, find your ideal customer, what they struggle with, and learn how to soothe their burning pain with your content.
Module 2: The Building Blocks of Your Content Framework
Why you don’t need to be a master marketer to create content effectively
Why the best content isn’t created out of thin air. Rather, it is assembled carefully, while following a simple step-by-step system
How to create an in-depth guide to solve your clients’ needs (without putting your audience to sleep)
Do you struggle to find your voice? I’ll show you how to write in a way that’s genuine and unmistakably you
Not sure what to write about? I’ll teach you how to find a near unlimited supply of ideas to create content
Goal of this module: Generate the blueprint to create and position your content that blows competitors out of the water.
Module 3: Crafting Content That Sells
The secret to making your content more appealing (and persuasive)
How to create content so compelling, it will keep your clients hungry to buy your services
A detailed look at how to build credibility and become the go-to expert with your content
Do you feel overwhelmed when you think about creating content your audience craves? Then you’ll love my 3 simple tips to find content practically guaranteed to succeed
Cut through the noise: Use these subtle tweaks to get your content consumed and stand out from all the noise
Want to guest post on any site? Even for a major publication? Then you will love learning how to use “The PR Pyramid” to write for any site, big or small
Goal of this module: Regularly create effective content that attracts dozens of leads and at least 2 new clients a month.
Module 4: Mastering The Art of Authentic Promotion
Getting traffic to your site is TOUGH. I will teach you how to leverage other people’s platforms (OPPs) to cut your effort in half
Everywhere you look, there is a new social media platform. Let me simplify where you should focus your attention, first
Key partnerships can change your business overnight. You will learn how to find and develop these important relationships
What to do if your content just isn’t getting traffic… I’ll show you how to spot the problem and fix it, immediately
Got more promotion ideas than you know what to do? Using the “ICE” method, you will systematically know which ideas to pursue
Ready to invest in paid traffic? I’ll teach you how to track your campaigns and maximize your return on investment
Goal of this module: Learn how to promote your content and maximize the return on investment to get at least a hundred leads and 5 new clients a month.
Module 5: How To Effectively Optimize and Scale Your Business
Everything you need to know to automate your business. Including specific guidelines to help you remain authentic
Looking to hire to scale your business? We’ll help you find, test, and hire the right people and agencies (and how much to pay them)
How to find out what’s working and double down on it and cut what’s killing your business
The secret to creating a system that pre-qualifies leads for you
Simple tactics to keep you focused and productive on the work that matters
Goal of this module: Measure, analyze and optimize your content strategy to attract hundreds of leads and at least 10 new clients a month.
Here’s What You Get
The Full 8-Week Content Marketing School Course
Bonus #1: Content Marketing School Community
Bonus #2: Bi-Weekly Funnel Implementation Calls
Bonus #3: (12) Content Marketing Case Studies From Entrepreneurs Earning 6, 7, and 8 Figures Online
Bonus #4: (12) Advanced Training Sessions With 12 Content Marketing Consultants
Bonus #5: 6-Months Unlimited Consulting with Cody